yummi mummi homepage
out ethos

A decade or so ago when you mentioned the word motherhood an image of black leggings a baggy t-shirt and no makeup springs to mind.

In those days being a mother may have meant sacrificing femininity and individuality. Thank God that those days are long gone and now there is a new breed of motherhood emerging.


Yummi Mummi was an idea that surfaced in December last year walking around a famous department store. Anna and Alison were on the look out for something to wear to a Christmas party. Anna was pregnant with Mikey and Alison had 9 month old Will and 3 year old Grace. It was a nightmare trying to shop with the children, trying to get into the mood to buy something other than jeans and t-shirt. Something sexy and glamorous a yummi mummi as their husbands liked to call it. That afternoon they registered the company and the idea just grew.


The Yummi Mummi philosophy is being comfortable with yourself being able to wear what you want with style, not loosing your identity just because you are also very good at being super mum.


This website is by mothers for mothers, a place to swop ideas, buy items online, find local events and meet new people. Your input is very important and the products will grow with your demand.


We at Yummi Mummi hope you enjoy this site, meet new friends or even dishy dads.


Have Fun